Reinvention Room

Cult of Perfection: Ruby Franke, Mormon Culture, and non-Mormon Utah Life

March 27, 20252 min read
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This episode is a deep cultural exploration of Ruby Franke, the Mormon mommy vlogger whose shocking story of child abuse captivated—and horrified—the world. Joined by mental wellness coach and Utah resident (and non-Mormon) Janelle Devlin, we're unpacking the disturbing Hulu docuseriesDevil in the Family, discussing perfectionism, the powerful draw of cults, and what life is like as an outsider in the heart of Mormon country. If you're fascinated by the intersections of faith, social media fame, and human psychology, this conversation is a must-listen.


Notable Timestamps:

(02:15) Introduction to Ruby Franke and the Hulu docuseries

(09:45) Mormon exceptionalism and the pressure to perform

(21:30) The dark side of family vlogging and lack of child consent

(34:00) Non-Mormon life in Utah and navigating local culture

(47:15) Psychological insights into Ruby Franke’s narcissism

(59:00) Impact of social media on parenting and personal identity

(1:15:30) "Jack Mormons" and cultural nuances in Utah

(1:25:00) Is Kevin Franke guilty or brainwashed?

Links & Resources:

Connect with Janelle Devlin and learn more about her retreat: Instagram @DevlinWorldwide

Book a FREE clarity call with Allison Hare: allisonhare.com/freecall

Hulu Docuseries: Devil in the Family

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Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.

Allison Hare

Allison Hare is the former sales executive turned lifestyle entrepreneur. She’s the host of the award-winning, top 1.5% globally ranked podcast, Late Learner and a personal coach for professional mothers and a keynote speaker.

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