Ep. 271 - LIVE Podcast Coaching: From podcast to paying clients w/Rod Brinson
You’ve got a podcast but is it working? What does a successful podcast mean anyway? Do you go solo? Have interviews? How do you keep up and stay consistent? Or just repurpose what you already have? That’s exactly where brand strategist and host ofBeyond the Brand Podcast, Rod Brinson, was stuck when he came to me. A podcast that’s supposed to grow your business shouldn’t feel like a part-time job with no payoff.
In this live coaching session, you’ll hear Rod and I work through the practical questions every podcaster wrestles with. We talk about how to find clarity in your format, the 4 P’s that shape every show, why shorter episodes may be smarter, and how to set your podcast up as a business asset instead of a time drain.
What You’ll Learn in This Episode:
How to set a clear podcast purpose
The 4 P’s framework for podcast strategy
Why talking to one person changes everything
When to choose solo vs guest episodes
How short podcast episodes can build authority
Why consistency matters more than perfection
The role of seasons and batch recording
How to turn listeners into paying clients
Rod walked away with a plan - and so will you. Which piece hits you hardest: purpose, person, premise, or promise? DM me on Instagram and let’s compare notes.
Want clarity for your own show? Book a free call with me atallisonhare.com/freecall.
Follow me onInstagram,LinkedIn, ormy site.
✨ Quotes
“I don’t have a podcast strategy. I just repurpose content—and it’s not working.” (05:20)
“People try to do it on their own, but you need someone to pull you back on course.” (25:35)
“Five or ten minutes can be more powerful than 45.” (45:36)
“You don’t need to shapeshift into someone else. Be yourself on the mic.” (19:57)
“Your podcast has to have a purpose—or it’ll always feel scattered.” (52:19)
🕒 Timestamps
00:00 – Welcome + intro
02:30 – Rod’s backstory and podcast struggles
06:20 – The 4 P’s of podcast strategy
14:00 – Identifying your podcast listener
19:50 – Building belief into your brand
23:40 – Corporate escape + branding story
28:20 – Focus vs being multi-passionate
35:30 – Structuring benefit-first podcast intros
41:30 – Solo vs guest episode debate
45:30 – Why short episodes can win
50:40 – Seasons, batching, and sustainability
52:10 – Key takeaways + next steps
🛠️ Tips & Takeaways
Anchor every show in purpose.
Talk to one listener, not a crowd.
Consistency > perfection.
Short, focused episodes build trust.
Batch and season your show for sustainability.
Your podcast is most powerful when it sounds like you.
Rather watch on YouTube? https://youtu.be/M_d4lerQptI
What kind of support would you like for your podcast growth and success?
Connect with me on Instagram, LinkedIn, or visit my website to continue this conversation about building the communities we desperately need.
Links & Mentioned Resources
Connect with Rod Brinson:rodbrinson.com| IG:@rod.brinson
Book a free clarity call:go.allisonhare.com/45-min-call
Weekly newsletter:allisonhare.com/email
Book a free clarity call: https://go.allisonhare.com/45-min-call
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